And sure enough, I did feel that way for the most part. And not to be self-aggrandizing either, but this was a case of preaching to the converted for me and not going nearly far enough. The premise here is that corporations must embrace design thinking or perish in our new economic and cultural conditions. I hate to say it but, no shit. The first half of the book interested me far more than the latter half.
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Good Design is Good Karma, is the tagline of the recognition. The aim of the program is to recognize enterprises who actively invest in design, as well as to push these brands to once again to promote good design in order to help create a global understanding and appreciation of good design worldwide.
We expect, but not oblige, brands with Designful Company designation, to create a press release and marketing campaign about their design stories. There are no fees for taking part in the program, the sole condition for nomination is active involvement and investment in innovation, design, art and cultural programs that promote positive change. Companies cannot nominate themselves but must be nominated by either our laureates or the award jury. Every year, thousands of companies are nominated for the accolade but only a handful of them are deemed worthy of this prestigious recognition.
Good design has an enormous impact on economic, social, cultural, and environmental development of our society. The Designful Company Designation aims to highlight companies who actively invest in design and aims to amplify the value and impact of good design initiatives by these companies by shining a spotlight on them. The list of companies which have been selected for this recognition are available at the Designful Company Index. Only the companies, enterprises and institutions noted in the List of Designful Companies can use the logo.
The Designful Company designation recipients are not asked to make any financial contributions to the accolade nor are required to pay any fees or cover expenses. We only ask Designful Companies to promote good design, we belive the designation status could play an active role and provide an added opportunity to promote good design to their respective audiences.
Download EBOOK The Designful Company: How to Build a Culture of Nonstop Innovation PDF for free
According to the author, traditional managers have relied on a two-step process to make decisions, which he calls "knowing" and "doing. Both are easy reads. Instead, we need to start from a place outside traditional management. Forget total quality. Forget top-down strategy.
THE DESIGNFUL COMPANY
Designful Company GmbH